LinkedIn: A Guide to Standing Out
You may not think of social media being a tool in helping you land your next job and advance your career, but you should. LinkedIn is a powerful social media engine that can help you make an impression in the job market. We’ll go in-depth about what LinkedIn is and exactly how you can use it to the best of its abilities. Let’s get started.
What is LinkedIn
LinkedIn is a social media platform geared toward business professionals. You create a profile to market yourself as a member of the workforce. From there, you can apply to jobs, make connections, and find groups and industries you’d like to explore. Whether you’re looking for a job or to establish yourself in your field, LinkedIn is a tool you need to be using.
Standing Out on LinkedIn
Optimize Your Profile
This is the first step and one that many people skip. If you want to stand out, you need to optimize your profile for searchability. This part is surprisingly easy since LinkedIn actively encourages you to fill this out and will even help guide you through the process. You’ll fill out some information about yourself, upload pictures, including past and current job history, and the industry you’re in.
Once that is done, you should spice up your profile a bit. Upload some examples of your work, include interests, and follow groups in your industry. These will add a bit extra to your profile and shed a bit more light on what you do and who you are.
Social Media is Social
A common mistake people make with LinkedIn is creating their profile and then immediately doing nothing with it. LinkedIn is meant to be social. Engage with your followers and reach out to other professionals. This is a great way to establish connections and learn more about companies you are interested in. If there’s a specific job you want to apply for, reach out to people who are working in the department you’re applying for at the company. Giving them a brief introduction to who you are will increase your chances of getting an in-person interview. Likewise, put in the same effort with your current connections. Like their articles and comment on their posts. Keeping these connections open might lead to new opportunities in the future.
Hopefully, the last two tips got you motivated to start your LinkedIn profile or fix up the one you do have. Don’t stop there. Working LinkedIn into your weekly schedule will yield long-term results. Even when you’re employed, LinkedIn is still worthwhile. You can further business connections, drum up new business potential, and keep yourself in the current discussions on things related to your field and the business world as a whole.
For millions of people worldwide, LinkedIn has proven to be an invaluable tool in improving their professional image. Using LinkedIn to the fullest will open up a whole range of opportunities and ways to improve. So, get social and make LinkedIn a part of your weekly routine. In no time, you’ll start seeing the benefits of using social media for your career.
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